How to Launch (or Relaunch) Your Online Business with Maximum Success

How to Launch (or Relaunch) Your Online Business with Maximum Success

I’m going to get straight to the point, because time is tight…

So this is the deal… right now, after the craziness of the last 12 months … the world is tilting toward online business now more than ever…

Online business didn’t get shut down, and it was the biggest bright spot in the economy for the last year… and this applies especially to online training, coaching, and education businesses…

We saw this almost across the board – there’s never been a higher rate of consumption for online training than right now. The data is all there… email open rates, video views, click rates… they all went up.

It started right from the beginning of the pandemic – and it hasn’t slowed down since. There was a study by CJ.com that showed the year-over-year demand for online education was up 367%....

With everything that’s happened over the past year, “online business” is mainstream now. And online education is now “normal”.

Now make no mistake – these trends were already in place before the pandemic and they’ve only accelerated in the last year.

And that means there's never been a better time to start an online business – or lean into the one you already have.

So here’s the deal…

I’m here because I want to get you launched… I want you to have all the freedom and security that an online business will give you.

Or if you already have an online business… I want to see you grow that business in a big way.

For the last 15 years I've been helping people start and grow their online businesses. It was way back in 2005 when I released the first version of my Product Launch Formula. Since then my students have gotten amazing results – they’ve now collectively done more than a BILLION dollars in launches.

Since you're reading this, I assume that you've been through my free Launch Masterclass and I don't need to convince you of how and why Product Launch Formula works.

But at this point, after teaching my formula for so long… I know the questions people tend to have… and that’s what the video on this page is about.

You might wonder about whether your product or service would work with PLF.

Or maybe you’re just starting out and you don’t have anything to offer… and you’re wondering how you could even create a product or service.

Or maybe you’re a practitioner or a coach of some sort, and you’re wondering how to take a 1-on-1 practice and create a digital product or service.

Or you might be an artist or an author, and wondering if this formula could work for you.

PLF works in every single one of those scenarios.

If you want to see how, I would invite you to check out some of the amazing case studies – there’s a link below that has more than 60 of them. And don’t worry, it won’t take you away from this page – the Case Studies will open in a new window for you.

Now I know people also wonder about not having a list or a following. The thing is, no one starts with a list. Let me repeat that – NO ONE starts with a list. We all have to start somewhere, and I’ll show you how to do that in PLF.

I’ll come back to that in a minute, but again, I would invite you to lean into the Case Studies – you’ll see that many of them… MANY of them… started with no list at all. Be sure to watch the ones with Jonathan and Amanda Texiera, with Anne Lafollette, and with Dylan Frost.

And I know there’s another thing that holds some people back – what product or service should they launch. My Seed Launch process will take you through the exact steps to create a product in real time.

I know it sounds crazy, but you can actually get paid before you create your product. It happens all the time. We’ve got some great Case Studies about the Seed Launch … be sure to check out the ones with Dayna Abraham, Erik Solbakken, and with Kat and Jason O’Neill.

Product Launch Formula isn't theory. It's a proven path.

Thousands of others have been down that path before you.

Now let me be clear - this isn’t get rich quick… and it takes work… but it’s a proven formula.

By now you might be wondering… how does this work? How does this coaching program actually get you results? What’s involved?

This is a full out coaching program that includes online training, coaching calls, and an amazing community to support you. I’ve been perfecting the process for the last 15 years… and we’ve got you covered.

We're going to take you step by step through your first launch (and then way beyond)…

I’ve broken up the training portion into individual modules where I will walk you through all the steps to create and sequence your launch. We release a module every Monday and we go through one module each week. There are nine modules in total.

And if you have scheduling issues and fall behind, you can always work at your own pace and catch up later. All the material is there if you need to take a break.

PLF is designed to meet you where you’re at, and get you moving forward as fast as humanly possible.

Even if you're just starting out, you can be moving forward and getting results well before you even finish the program.

Then you can come back later for some of the super-advanced stuff when you’re ready for it.

After the program is over, you’ll still have access to the training. So you’ll be able to go back over the material whenever you want… for at least two full years (and in reality, probably much longer). That means you can go through the training as often as you like… at your own convenience.

Within PLF’s nine modules, we’ll cover all the strategies and tactics you’ll use to create anticipation and excitement in your market… so people are eager to buy before you even open up your shopping cart and start taking orders.

You’ll learn the exact sequencing and all the nuances behind the “big three” launches – the Seed Launch, the Internal Launch, and the JV Launch.

You’ll use my templates to create great Prelaunch Content and build an amazing offer that your prospects will be drooling over.

This is where everything comes together… you've got your prelaunch magic working, but how do you bring it down the home stretch for maximum impact? How do you tailor your offer as you come down to launch day? How do you "bonus stack" properly as you go into your launch?

For that matter, what happens on the day when you open the shopping cart and start taking orders…  and the day after? How do you use your early results to plan and drive the rest of your launch?

What should you be sending to your prospects once you go live? How about your JV partners – how do you keep them motivated? And what about your new customers – how do you get them excited and keep them engaged?

And what are the three key things to do leading up to your launch day to maximize your results? What are the two emails that you HAVE TO send… that could increase your sales by 30%?

I’ll show you all of that in Product Launch Formula.

I’ll also show you the Quick Launch – for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.

Then there’s the Evergreen Launch – where you create a system that gives you the awesome power of PLF all year round.

That’s just some of the stuff we’ll show you in the nine modules... and it really just scratches the surface.

Here’s the bottom line.

We're going to cover everything, and you're going to come out the other end with a complete launch.

You’ll have your entire sequence, from the start of pre-prelaunch all the way to your post-launch followup… including the emails you’ll send, the Prelaunch Content you'll release, the timing – everything.

But that's not enough. I want to take you beyond just a plan – and right into action. So I'm going to give you my massive collection of sample copy that you’re free to adapt and use in your launch.

I’m talking about dozens of pieces of email copy, blog copy, videos and sales letters from real live launches… both from me and from my students.

This is launch-tested copy – it’s proven, and it works… and it’s available for you to repurpose. You’re going to get an amazing amount of tested material that you can use in your launch.

Next, we’re going to walk through exact sequences from successful launches… and we’ll break down those launches – how and why they worked. I’ve found that your best learning will often come from these real world Case Studies…

And, if you want… you’ll even be eligible to be featured in one of my Case Studies after you do your launch.

And then comes the part that takes PLF to an entirely different level.  That’s our monthly Live Coaching Calls. These are Deep Dive calls where my expert coaches get on a call with you and the other PLF Owners…. and answer your questions and walk you through the steps.

This is when you get your strategy nailed and we keep you from getting stuck… and frankly, this is where my team are at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.

These calls are AWESOME… they’re a lot of fun, and we get an amazing amount done on them…

And if you can’t make the calls live, they’re all recorded and available whenever you want them. And really – we cover so much on these calls that you’re going to want to listen to them again.

Finally, we’ll welcome you into the PLF Alumni community. This where you can connect with thousands of PLF Alumni to find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability.

Our alumni community is where you can celebrate your victories, and also get an encouraging word when you need it.

Bottom line – you are never alone. YOU ARE NEVER ALONE. I’m sure you heard many of the folks in our Case Studies talk about the incredible support they’ve gotten from the PLF community.

The community is a big source of pride and joy for me… and it will be an amazing resource for you. When you’re starting out in this journey to have your dream business and your dream life, there’s no substitute for having hundreds of people supporting you… people who have already been down the path that you’re starting on.

And one more thing. You’ll have access to the program for two full years – and after that you can upgrade to the latest version for a very small yearly maintenance fee… so it’s almost like having lifetime access.

So by now you're probably thinking this sounds pretty cool...

But we’re just getting started!

I thought about how I could make this offer even better. And I came up with a list of powerful bonuses that will make PLF completely irresistible.

The first bonus is all about your list – and how to build a list of people who are hungry to buy from you. You’ll get my entire Launching Your List course. It shows you how to build a list… from scratch… and then build your relationship with the people on that list.

Make no mistake - once you build your list, its value is literally impossible to calculate. It keeps on making money for you week after week.

It might sound cheesy, but having a list is almost like having a license to print money.

The Launching Your List course is worth $997… but you’ll get this entire course for free when you first log into the PLF portal.

The SECOND over-the-top bonus I have for you is my Product Creation Code course.

If you don’t have a product yet, this course will teach you how to get one – FAST. Creating knowledge products is easy, and it’s basically free. You almost surely ALREADY have all the tools you need… right on your computer or even your phone.

Most important, it puts you in charge of your results. When you have your own product, then you’ve got control of your destiny.

The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.

Now, your THIRD bonus is actually an entire suite of STRATEGIC mini-courses.

You can go through them quickly on your own time, but make no mistake… they could make a BIG impact on your business (and your life) in the next year.

These mini-courses aren’t strictly about launches – but they’re full of hard-won lessons from my 25 years of experience in online business. And they’re about using PLF to build a great business that gives you the lifestyle you want.

First is the Operation Quick Start training… if you’re just starting out in your online business journey - or you’re about to start a new business, this is how you get going fast. This course will show you how to cut through the clutter, the confusion, and the “shiny object syndrome” so you can focus on the critical things you need to do when you start your business.

Then we have the Secrets of Leverage and Scale bonus course. This one is all about creating a LEVERAGED business that you can SCALE. This is the deal – you can either have a business that keeps taking more hours from your life… or you can have a business that will continue to grow while you actually spend LESS time in it. It all comes down to a toolbox of strategies and tactics that I’ve been refining for years… and you can start putting in place immediately.

And then there’s my Launch Partnership training. If you’ve ever considered helping other people with their launches as a Launch Manager, a Launch Consultant, or even a full business partner, then this course will be CRITICAL to your success. I know from personal experience that these partnerships can be SUPER lucrative, but there are some non-obvious things you have to get right if you want to avoid disaster.

Now if that all sounds like a can’t-miss deal, we’re just getting started…

Your next bonus is a module on “Book Launch Campaigns” - if you’re an author, then you’re going to love this one. It’s all about how to launch your book. And trust me, if you don’t use a launch for your book, you’re not going to sell many copies.

Next we have the “Sparta Launch” training… which shows you how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta Launches are some of the simplest launches – and they’re generally done purely via email.

Of course, right now there aren’t a lot of workshops or retreats happening… but soon enough the world will be hungry for these types of events. The Sparta Launch isn’t for everyone, but if you have a current email list and some strong positioning in your market, the results you can get are breathtaking.

Your sixth bonus is the “Live Launch” training – a couple of years ago, I did something brand new – a launch that was entirely delivered in live broadcasts (instead of recorded video or email). Let’s just say the results were amazing, which is why we’ve done it again multiple times since. In this special bonus, I broke down exactly how we prepared for this – and how you can follow our model.

Then there’s my "Winning Your Launch Through Gamification" bonus. One of the hottest trends in our PLF community has been how to maximize your results by turning your launch and your product delivery into a game. The results have been shocking. Turns out that people love it when you add some competition and fun into your process. This bonus shows you how to tap into that and get massive results with minimal effort.

Does this all sound pretty cool?

Well, I know this is a crazy-amazing offer already… but I added something else. The world is changing fast right now… and this is all about keeping on top of it.

It’s  your Low Tech Launch Guide. Earlier this year (because of the crazy times we were in), I tested a new nearly-zero-tech style of launch. We had to plan and execute the launch in a matter of a few days… so we did it in a super “Low Tech” fashion – because we had to. And it worked… like crazy. If you have any worries about “the tech stuff” in your launch, this brand-new style of launch is your friend… and in this bonus we’ll show you exactly how to do it.

But wait, we also need a party!

So you’ll also get… a coupon for $900 off my PLF Live 2022! This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be surrounded by other PLF Owners… and I’ll personally walk you through designing your launch in these three days.

Because I just love to be in person and seeing you face-to-face, we’re hoping to hold this event in a major US city - most likely in April 2022. But you’ll also have the option to attend virtually. Tickets sell to the public for $1,000, but you get in for just $100!

Yes, there will be music -— and (optional) dancing.

If this feels like an amazing offer… it is.

And if it feels like I’m working hard to enroll you, I am…

I’m trying to enroll you in YOURSELF.

I’m trying to enroll you in a vision of a bigger future for yourself… a future with more freedom and security. A future where you can have the income and make the impact that you were meant to make.

So by now, you’re probably wondering how much Product Launch Formula costs.

Well, the reality is that PLF is an investment… an investment in yourself and your future.

It’s about giving you the freedom, security, lifestyle, and income of an online business.

Of course… ALL investments have risks. EXCEPT THIS ONE. There are two ways this investment can go for you.

Here’s the first scenario: you put Product Launch Formula to work and crush it with your launch... and in that case you're probably going to need a calculator to figure out what your return on this investment is.

The second scenario goes like this… you just don't do anything with the material, or you get distracted, or it's just not your thing. That’s OK… I get it.

In this case, just take advantage of my 14-day guarantee… and just send my team an email and we'll get you a refund right away. No harm, no hard feelings.

Now I don't know about you, but after watching the stock market this year… I sure wish I had some investments with those kinds of options.

So to get started, the investment is $1997 to reserve your spot (or just $397 today if you take the payment option).

With the payment option, it’s just $397 down, and then five additional payments of $397… spaced 30 days apart.

Remember, your investment is covered by my full iron-clad guarantee – you have a full 14 days… from the start of the program this coming Monday… to see if the program is right for you. If you decide that it isn't, just let us know and we'll gladly refund your money. No hassles.

So go ahead and click the button below the video and join me in the Product Launch Formula Coaching Program.

Now… just to lock this in as your best-ever investment, I’ve got one more extra bonus for you.

It’s my Tech Stack Quick Start. If you have any concerns about the technical side of things, this bonus will walk you through picking out the technology for your launch and getting it set up. This is my way to take the “tech issue” out of your way.

This is the deal…

I’m putting together my absolute best offer to take every obstacle out of your way and to bring you into the best training experience and the strongest community there is in the online business building world.

I can’t wait to see what you do once you get inside the full PLF experience… so go ahead and click the button below the video and join me in the Product Launch Formula Coaching Program.